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About

Hello, I'm Alejandro Salinas. I'm an associate interactive producer for TLC at Discovery Communications. When not working on digital content strategies for TLC shows like Hoarding: Buried Alive and Extreme Couponing, I like to spend my free time working on personal projects in graphic design and digital video production.

Take a look at some samples of my work below.

Feel free to contact me at abstractstereo@gmail.com or reach out via Linkedin.

If you want to get to know the non-professional me a little better, you can check me out on Twitter, SoundCloud, Facebook, or YouTube.

Thanks!

Following

Never Let Me Go Poster (8.5x11)
Client: Personal Project
Type: Digital
Description: Coming soon!
Role: Designer
High Resolution Image

Never Let Me Go Poster (8.5x11)

Client: Personal Project

Type: Digital

Description: Coming soon!

Role: Designer

High Resolution Image

Drive Poster (8.5x11)
Client: Personal Project
Type: Screenprint
Description: For this project, I was interested in playing with typography. The goal was to convey a message, concept relying only on type to do so. I’ll have a more detailed description of the project up soon!
Role: Designer
High Resolution Scan

Drive Poster (8.5x11)

Client: Personal Project

Type: Screenprint

Description: For this project, I was interested in playing with typography. The goal was to convey a message, concept relying only on type to do so. I’ll have a more detailed description of the project up soon!

Role: Designer

High Resolution Scan

Melancholia Poster (8.5x11)
Client: Personal Project
Type: Screenprint
Description: As a second project in my quest to master screen-printing, I decided to create a movie poster for Lars Von Trier’s Melancholia. I picked this film in particular not because I really enjoyed it (I didn’t) but because the movie stayed with me hours, days after first seeing it. I’m convinced creating this poster is what finally got it out of my head.
The poster was created using five digital stencils and six colors. I wish I could showcase all the prints I created, as there were some interesting variations, but this one is a favorite.
Role: Designer
High Resolution Scan

Melancholia Poster (8.5x11)

Client: Personal Project

Type: Screenprint

Description: As a second project in my quest to master screen-printing, I decided to create a movie poster for Lars Von Trier’s Melancholia. I picked this film in particular not because I really enjoyed it (I didn’t) but because the movie stayed with me hours, days after first seeing it. I’m convinced creating this poster is what finally got it out of my head.

The poster was created using five digital stencils and six colors. I wish I could showcase all the prints I created, as there were some interesting variations, but this one is a favorite.

Role: Designer

High Resolution Scan

Variety and Reviews Section Layout Samples

Client: The Flat Hat

Type: Print

Description: I recently discovered most issues of William and Mary’s college newspaper, The Flat Hat, have been digitally archived and are now available online. I was involved with this organization for most of my college career, and some of my fondest memories from those four years are related to the work I did as a staff member of the newspaper.

Feeling nostalgic, I browsed the archives in search of samples of my work. Though far from ideal (entire months from 2004 are missing from the archives!), the sampling above is somewhat representative of the work I produced during my time as a section editor for Reviews first and then Variety later.

Role: Editor, designer

Stars Concert Poster (11x8.5)
Client: Personal Project
Type: Screenprint
Description: Having just recently learned how to screen-print, I set upon creating a poster for one of my favorite bands as a first experiment. The final product is the result of two stencils (one digital, one hand-drawn) and 4 blends of color.
I find the printing technique and process fascinating, but what strikes me most about screenprinting is the form’s appreciation for error and happenstance. No two prints are ever the same, and often an accident with registration, blends, etc., can lead to an unexpected, interesting outcome.
Role: Designer
High Resolution Scan

Stars Concert Poster (11x8.5)

Client: Personal Project

Type: Screenprint

Description: Having just recently learned how to screen-print, I set upon creating a poster for one of my favorite bands as a first experiment. The final product is the result of two stencils (one digital, one hand-drawn) and 4 blends of color.

I find the printing technique and process fascinating, but what strikes me most about screenprinting is the form’s appreciation for error and happenstance. No two prints are ever the same, and often an accident with registration, blends, etc., can lead to an unexpected, interesting outcome.

Role: Designer

High Resolution Scan

DC Strokes Website
Client: Personal Project
Type: Web
Description:
Role: Design
High Resolution Image

DC Strokes Website

Client: Personal Project

Type: Web

Description:

Role: Design

High Resolution Image

YouTube Channel
Client: Personal Project
Type: Web
Description: The challenge posed was to create a simple, clean look that veered away from the site’s conventional block/module template—and to do so with very limited resources (no access to CSS). The solution—a purposefully unfinished look—is intended to reference a work-in-progress canvas in Photoshop and serve as commentary on the channel’s ongoing evolution.
Role: Design
High Resolution Image 

YouTube Channel

Client: Personal Project

Type: Web

Description: The challenge posed was to create a simple, clean look that veered away from the site’s conventional block/module template—and to do so with very limited resources (no access to CSS). The solution—a purposefully unfinished look—is intended to reference a work-in-progress canvas in Photoshop and serve as commentary on the channel’s ongoing evolution.

Role: Design

High Resolution Image 

TLC Network Homepage
Client: Personal Project
Type: Web
Description: [UPDATE 10/25/11] Recently, Discovery redesigned their homepage, and the final product has some similar features to those I implemented in my mockup. As an aspiring designer, it’s encouraging to have your instincts and solutions validated by professionals.
Designed prior to the advent of social media as well as the property’s expansion into content verticals, the TLC network homepage is in need of a redesign that realigns it with the brand’s current business and editorial priorities. Among the priorities: better advertising unit visibility, social media and vertical content integration, heavier focus on video content.
The solution arrived at tackles these priorities without radically departing from the overall structural look of the page—a decision motivated by the need to keep an overarching aesthetic across all Discovery digital properties. Better advertising unit visibility is achieved by reducing the size of the dynamic rotating lede module and moving the 300x250 ad unit up so that it displays in the above the fold area. Also, a new advertising unit displays between the bottom of the page and the corporate footer.
An additional benefit of shrinking the DRL module is that the extra space allows for placement of three content modules. In the mockup, the modules are used for social media, but the intent is to have them be dynamic to accomodate shifting priorities. A stronger emphasis on video content is achieved via a horizontal dynamic module that allows for a larger number of assets to be displayed. Shifting the orientation of the video module frees up space for the integration of a new multi-tab module featuring vertical content.
As far as small changes: minor color palette tweeks to the background as well as module headlines to better align with the TLC brand. 
Role: Design
High Resolution Image

TLC Network Homepage

Client: Personal Project

Type: Web

Description: [UPDATE 10/25/11] Recently, Discovery redesigned their homepage, and the final product has some similar features to those I implemented in my mockup. As an aspiring designer, it’s encouraging to have your instincts and solutions validated by professionals.

Designed prior to the advent of social media as well as the property’s expansion into content verticals, the TLC network homepage is in need of a redesign that realigns it with the brand’s current business and editorial priorities. Among the priorities: better advertising unit visibility, social media and vertical content integration, heavier focus on video content.

The solution arrived at tackles these priorities without radically departing from the overall structural look of the page—a decision motivated by the need to keep an overarching aesthetic across all Discovery digital properties. Better advertising unit visibility is achieved by reducing the size of the dynamic rotating lede module and moving the 300x250 ad unit up so that it displays in the above the fold area. Also, a new advertising unit displays between the bottom of the page and the corporate footer.

An additional benefit of shrinking the DRL module is that the extra space allows for placement of three content modules. In the mockup, the modules are used for social media, but the intent is to have them be dynamic to accomodate shifting priorities. A stronger emphasis on video content is achieved via a horizontal dynamic module that allows for a larger number of assets to be displayed. Shifting the orientation of the video module frees up space for the integration of a new multi-tab module featuring vertical content.

As far as small changes: minor color palette tweeks to the background as well as module headlines to better align with the TLC brand. 

Role: Design

High Resolution Image

Washington Post Local Homepage
Client: Personal Project
Type: Web
Description: Recently, the Washington Post underwent a site-wide redesign. As part of the redesign, section pages like metro were rebranded and underwent a transition to module-based templates. This, to make the section page “more dynamic and its presentation consistent.” An unintended consequence of this shift to modules, however, has been a cluttered, text-heavy page with poor-quality images and confusing information hierarchy. A frequent reader of the site, the impetus behind this exercise came from a desire to improve upon these areas.
The solution is a grid-based layout with a defined hierarchy of information. Atop the page is a horizontal dynamic content module, which allows for top content to be displayed. Below, the page’s above-the-fold area is divided into 3 distinct fields: far left, is the top local news feed (which would operate dynamically, pulling in all latest content); center, is the section’s most salient news item, accompanied by a large image and links to related content and user comments; at the far right, below the 300x250 advertising unit, the columns and blogs are consolidated in a shared space. The overall effect is a cleaner layout with stronger visuals and the same amount of editorial content on display.
Role: Design
High Resolution Image

Washington Post Local Homepage

Client: Personal Project

Type: Web

Description: Recently, the Washington Post underwent a site-wide redesign. As part of the redesign, section pages like metro were rebranded and underwent a transition to module-based templates. This, to make the section page “more dynamic and its presentation consistent.” An unintended consequence of this shift to modules, however, has been a cluttered, text-heavy page with poor-quality images and confusing information hierarchy. A frequent reader of the site, the impetus behind this exercise came from a desire to improve upon these areas.

The solution is a grid-based layout with a defined hierarchy of information. Atop the page is a horizontal dynamic content module, which allows for top content to be displayed. Below, the page’s above-the-fold area is divided into 3 distinct fields: far left, is the top local news feed (which would operate dynamically, pulling in all latest content); center, is the section’s most salient news item, accompanied by a large image and links to related content and user comments; at the far right, below the 300x250 advertising unit, the columns and blogs are consolidated in a shared space. The overall effect is a cleaner layout with stronger visuals and the same amount of editorial content on display.

Role: Design

High Resolution Image

Feedback: Ted’s Bulletin 

Client: Washingtonian.com

Type: Digital video

Description: An installment of Washingtonian Magazine’s weekly digital video series in which diners are asked their dining experiences.

Role: Editor

Client: Washingtonian.com
 
Function: Designer
Description: Web-only identity for the magazine’s cover story on the rise and fall of the greater Washington area real estate.

Client: Washingtonian.com

Function: Designer

Description: Web-only identity for the magazine’s cover story on the rise and fall of the greater Washington area real estate.

The Encounter

Client: Personal project

Description: Short film shot using a Canon Vixia HF100 camera. Cast members are friends. Location is Logan Circle, Washington, DC.

Role: Writing, directing, editing

Top Chef DC Guide
Client: Washingtonian.com
 
Type: Graphic
Description: Homepage carousel image created for the web site’s complete coverage of the DC edition of Top Chef.
Role: Designer
Photographs: Bravo

Top Chef DC Guide

Client: Washingtonian.com

Type: Graphic

Description: Homepage carousel image created for the web site’s complete coverage of the DC edition of Top Chef.

Role: Designer

Photographs: Bravo

Never Let Me Go Poster (8.5x11)
Client: Personal Project
Type: Digital
Description: Coming soon!
Role: Designer
High Resolution Image

Never Let Me Go Poster (8.5x11)

Client: Personal Project

Type: Digital

Description: Coming soon!

Role: Designer

High Resolution Image

Drive Poster (8.5x11)
Client: Personal Project
Type: Screenprint
Description: For this project, I was interested in playing with typography. The goal was to convey a message, concept relying only on type to do so. I’ll have a more detailed description of the project up soon!
Role: Designer
High Resolution Scan

Drive Poster (8.5x11)

Client: Personal Project

Type: Screenprint

Description: For this project, I was interested in playing with typography. The goal was to convey a message, concept relying only on type to do so. I’ll have a more detailed description of the project up soon!

Role: Designer

High Resolution Scan

Melancholia Poster (8.5x11)
Client: Personal Project
Type: Screenprint
Description: As a second project in my quest to master screen-printing, I decided to create a movie poster for Lars Von Trier’s Melancholia. I picked this film in particular not because I really enjoyed it (I didn’t) but because the movie stayed with me hours, days after first seeing it. I’m convinced creating this poster is what finally got it out of my head.
The poster was created using five digital stencils and six colors. I wish I could showcase all the prints I created, as there were some interesting variations, but this one is a favorite.
Role: Designer
High Resolution Scan

Melancholia Poster (8.5x11)

Client: Personal Project

Type: Screenprint

Description: As a second project in my quest to master screen-printing, I decided to create a movie poster for Lars Von Trier’s Melancholia. I picked this film in particular not because I really enjoyed it (I didn’t) but because the movie stayed with me hours, days after first seeing it. I’m convinced creating this poster is what finally got it out of my head.

The poster was created using five digital stencils and six colors. I wish I could showcase all the prints I created, as there were some interesting variations, but this one is a favorite.

Role: Designer

High Resolution Scan

Variety and Reviews Section Layout Samples

Client: The Flat Hat

Type: Print

Description: I recently discovered most issues of William and Mary’s college newspaper, The Flat Hat, have been digitally archived and are now available online. I was involved with this organization for most of my college career, and some of my fondest memories from those four years are related to the work I did as a staff member of the newspaper.

Feeling nostalgic, I browsed the archives in search of samples of my work. Though far from ideal (entire months from 2004 are missing from the archives!), the sampling above is somewhat representative of the work I produced during my time as a section editor for Reviews first and then Variety later.

Role: Editor, designer

Stars Concert Poster (11x8.5)
Client: Personal Project
Type: Screenprint
Description: Having just recently learned how to screen-print, I set upon creating a poster for one of my favorite bands as a first experiment. The final product is the result of two stencils (one digital, one hand-drawn) and 4 blends of color.
I find the printing technique and process fascinating, but what strikes me most about screenprinting is the form’s appreciation for error and happenstance. No two prints are ever the same, and often an accident with registration, blends, etc., can lead to an unexpected, interesting outcome.
Role: Designer
High Resolution Scan

Stars Concert Poster (11x8.5)

Client: Personal Project

Type: Screenprint

Description: Having just recently learned how to screen-print, I set upon creating a poster for one of my favorite bands as a first experiment. The final product is the result of two stencils (one digital, one hand-drawn) and 4 blends of color.

I find the printing technique and process fascinating, but what strikes me most about screenprinting is the form’s appreciation for error and happenstance. No two prints are ever the same, and often an accident with registration, blends, etc., can lead to an unexpected, interesting outcome.

Role: Designer

High Resolution Scan

DC Strokes Website
Client: Personal Project
Type: Web
Description:
Role: Design
High Resolution Image

DC Strokes Website

Client: Personal Project

Type: Web

Description:

Role: Design

High Resolution Image

YouTube Channel
Client: Personal Project
Type: Web
Description: The challenge posed was to create a simple, clean look that veered away from the site’s conventional block/module template—and to do so with very limited resources (no access to CSS). The solution—a purposefully unfinished look—is intended to reference a work-in-progress canvas in Photoshop and serve as commentary on the channel’s ongoing evolution.
Role: Design
High Resolution Image 

YouTube Channel

Client: Personal Project

Type: Web

Description: The challenge posed was to create a simple, clean look that veered away from the site’s conventional block/module template—and to do so with very limited resources (no access to CSS). The solution—a purposefully unfinished look—is intended to reference a work-in-progress canvas in Photoshop and serve as commentary on the channel’s ongoing evolution.

Role: Design

High Resolution Image 

TLC Network Homepage
Client: Personal Project
Type: Web
Description: [UPDATE 10/25/11] Recently, Discovery redesigned their homepage, and the final product has some similar features to those I implemented in my mockup. As an aspiring designer, it’s encouraging to have your instincts and solutions validated by professionals.
Designed prior to the advent of social media as well as the property’s expansion into content verticals, the TLC network homepage is in need of a redesign that realigns it with the brand’s current business and editorial priorities. Among the priorities: better advertising unit visibility, social media and vertical content integration, heavier focus on video content.
The solution arrived at tackles these priorities without radically departing from the overall structural look of the page—a decision motivated by the need to keep an overarching aesthetic across all Discovery digital properties. Better advertising unit visibility is achieved by reducing the size of the dynamic rotating lede module and moving the 300x250 ad unit up so that it displays in the above the fold area. Also, a new advertising unit displays between the bottom of the page and the corporate footer.
An additional benefit of shrinking the DRL module is that the extra space allows for placement of three content modules. In the mockup, the modules are used for social media, but the intent is to have them be dynamic to accomodate shifting priorities. A stronger emphasis on video content is achieved via a horizontal dynamic module that allows for a larger number of assets to be displayed. Shifting the orientation of the video module frees up space for the integration of a new multi-tab module featuring vertical content.
As far as small changes: minor color palette tweeks to the background as well as module headlines to better align with the TLC brand. 
Role: Design
High Resolution Image

TLC Network Homepage

Client: Personal Project

Type: Web

Description: [UPDATE 10/25/11] Recently, Discovery redesigned their homepage, and the final product has some similar features to those I implemented in my mockup. As an aspiring designer, it’s encouraging to have your instincts and solutions validated by professionals.

Designed prior to the advent of social media as well as the property’s expansion into content verticals, the TLC network homepage is in need of a redesign that realigns it with the brand’s current business and editorial priorities. Among the priorities: better advertising unit visibility, social media and vertical content integration, heavier focus on video content.

The solution arrived at tackles these priorities without radically departing from the overall structural look of the page—a decision motivated by the need to keep an overarching aesthetic across all Discovery digital properties. Better advertising unit visibility is achieved by reducing the size of the dynamic rotating lede module and moving the 300x250 ad unit up so that it displays in the above the fold area. Also, a new advertising unit displays between the bottom of the page and the corporate footer.

An additional benefit of shrinking the DRL module is that the extra space allows for placement of three content modules. In the mockup, the modules are used for social media, but the intent is to have them be dynamic to accomodate shifting priorities. A stronger emphasis on video content is achieved via a horizontal dynamic module that allows for a larger number of assets to be displayed. Shifting the orientation of the video module frees up space for the integration of a new multi-tab module featuring vertical content.

As far as small changes: minor color palette tweeks to the background as well as module headlines to better align with the TLC brand. 

Role: Design

High Resolution Image

Washington Post Local Homepage
Client: Personal Project
Type: Web
Description: Recently, the Washington Post underwent a site-wide redesign. As part of the redesign, section pages like metro were rebranded and underwent a transition to module-based templates. This, to make the section page “more dynamic and its presentation consistent.” An unintended consequence of this shift to modules, however, has been a cluttered, text-heavy page with poor-quality images and confusing information hierarchy. A frequent reader of the site, the impetus behind this exercise came from a desire to improve upon these areas.
The solution is a grid-based layout with a defined hierarchy of information. Atop the page is a horizontal dynamic content module, which allows for top content to be displayed. Below, the page’s above-the-fold area is divided into 3 distinct fields: far left, is the top local news feed (which would operate dynamically, pulling in all latest content); center, is the section’s most salient news item, accompanied by a large image and links to related content and user comments; at the far right, below the 300x250 advertising unit, the columns and blogs are consolidated in a shared space. The overall effect is a cleaner layout with stronger visuals and the same amount of editorial content on display.
Role: Design
High Resolution Image

Washington Post Local Homepage

Client: Personal Project

Type: Web

Description: Recently, the Washington Post underwent a site-wide redesign. As part of the redesign, section pages like metro were rebranded and underwent a transition to module-based templates. This, to make the section page “more dynamic and its presentation consistent.” An unintended consequence of this shift to modules, however, has been a cluttered, text-heavy page with poor-quality images and confusing information hierarchy. A frequent reader of the site, the impetus behind this exercise came from a desire to improve upon these areas.

The solution is a grid-based layout with a defined hierarchy of information. Atop the page is a horizontal dynamic content module, which allows for top content to be displayed. Below, the page’s above-the-fold area is divided into 3 distinct fields: far left, is the top local news feed (which would operate dynamically, pulling in all latest content); center, is the section’s most salient news item, accompanied by a large image and links to related content and user comments; at the far right, below the 300x250 advertising unit, the columns and blogs are consolidated in a shared space. The overall effect is a cleaner layout with stronger visuals and the same amount of editorial content on display.

Role: Design

High Resolution Image

Feedback: Ted’s Bulletin 

Client: Washingtonian.com

Type: Digital video

Description: An installment of Washingtonian Magazine’s weekly digital video series in which diners are asked their dining experiences.

Role: Editor

Client: Washingtonian.com
 
Function: Designer
Description: Web-only identity for the magazine’s cover story on the rise and fall of the greater Washington area real estate.

Client: Washingtonian.com

Function: Designer

Description: Web-only identity for the magazine’s cover story on the rise and fall of the greater Washington area real estate.

The Encounter

Client: Personal project

Description: Short film shot using a Canon Vixia HF100 camera. Cast members are friends. Location is Logan Circle, Washington, DC.

Role: Writing, directing, editing

Top Chef DC Guide
Client: Washingtonian.com
 
Type: Graphic
Description: Homepage carousel image created for the web site’s complete coverage of the DC edition of Top Chef.
Role: Designer
Photographs: Bravo

Top Chef DC Guide

Client: Washingtonian.com

Type: Graphic

Description: Homepage carousel image created for the web site’s complete coverage of the DC edition of Top Chef.

Role: Designer

Photographs: Bravo