Hello, I’m Alejandro Salinas. I’m an associate interactive producer for TLC at Discovery Communications. When not working on digital content strategies for TLC shows like Hoarding: Buried Alive and Extreme Couponing, I like to spend my free time working on personal projects in graphic design and digital video production. Take a look at some samples of my work below. Feel free to contact me at abstractstereo@gmail.com or reach out via Linkedin. If you want to get to know the non-professional me a little better, you can check me out on Twitter, SoundCloud, Facebook, or YouTube. Thanks!Tumblr (3.0; @abstractstereo)http://abstractstereo.com/<img src="http://24.media.tumblr.com/tumblr_lw8y52jrDG1qz8adeo1_r2_500.png"/><br/><br/><p><strong><em>Never Let Me Go</em> Poster (8.5x11)</strong></p> <p><strong>Client:</strong> Personal Project</p> <p><strong>Type:</strong> Digital</p> <p><strong>Description:</strong> Coming soon!</p> <p><strong>Role:</strong> Designer</p> <p><a href="http://dl.dropbox.com/u/32066562/neverletmego.png" target="_blank">High Resolution Image</a></p>http://abstractstereo.com/post/14260314341http://abstractstereo.com/post/14260314341Thu, 15 Dec 2011 08:15:00 -0500<img src="http://24.media.tumblr.com/tumblr_lw3fmikqaS1qz8adeo1_500.png"/><br/><br/><p><strong><em>Drive</em> Poster (8.5x11)</strong></p> <p><strong>Client: </strong>Personal Project</p> <p><strong>Type: </strong>Screenprint</p> <p><strong>Description: </strong>For this project, I was interested in playing with typography. The goal was to convey a message, concept relying only on type to do so. I’ll have a more detailed description of the project up soon!</p> <p><strong>Role: </strong>Designer</p> <p><a href="http://dl.dropbox.com/u/32066562/drive.png" target="_blank">High Resolution Scan</a></p>http://abstractstereo.com/post/14116102411http://abstractstereo.com/post/14116102411Mon, 12 Dec 2011 08:47:00 -0500serigraphyscreenprintingscreenprinttypographydrivedrive movie posterdrive moviemovie postersscreenprint posters<img src="http://25.media.tumblr.com/tumblr_lvyf23sLtn1qz8adeo1_500.png"/><br/><br/><p><strong><em>Melancholia</em> Poster (8.5x11)</strong></p> <p><strong>Client: </strong>Personal Project</p> <p><strong>Type: </strong>Screenprint</p> <p><strong>Description: </strong>As a second project in my quest to master screen-printing, I decided to create a movie poster for Lars Von Trier’s <em>Melancholia</em>. I picked this film in particular not because I really enjoyed it (I didn’t) but because the movie stayed with me hours, days after first seeing it. I’m convinced creating this poster is what finally got it out of my head.</p> <p>The poster was created using five digital stencils and six colors. I wish I could showcase all the prints I created, as there were some interesting variations, but this one is a favorite.</p> <p><strong>Role: </strong>Designer</p> <p><a href="http://dl.dropbox.com/u/32066562/melancholia.png" target="_blank">High Resolution Scan</a></p>http://abstractstereo.com/post/13979782182http://abstractstereo.com/post/13979782182Fri, 09 Dec 2011 15:46:00 -0500<img src="http://25.media.tumblr.com/tumblr_lvolik7itD1qz8adeo1_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvolik7itD1qz8adeo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvolik7itD1qz8adeo3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvolik7itD1qz8adeo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvolik7itD1qz8adeo5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvolik7itD1qz8adeo6_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvolik7itD1qz8adeo7_500.jpg"/><br/> <br/><p><strong>Variety and Reviews Section Layout Samples</strong></p> <p><strong>Client: </strong>The Flat Hat</p> <p><strong>Type: </strong>Print</p> <p><strong>Description: </strong>I recently discovered most issues of William and Mary’s college newspaper, <a href="http://flathatnews.com/" target="_blank">The Flat Hat</a>, have been digitally archived and are now available online. I was involved with this organization for most of my college career, and some of my fondest memories from those four years are related to the work I did as a staff member of the newspaper.</p> <p>Feeling nostalgic, I browsed the archives in search of samples of my work. Though far from ideal (entire months from 2004 are missing from the archives!), the sampling above is somewhat representative of the work I produced during my time as a section editor for Reviews first and then Variety later.</p> <p><strong>Role: </strong>Editor, designer</p>http://abstractstereo.com/post/13725963841http://abstractstereo.com/post/13725963841Sun, 04 Dec 2011 08:30:00 -0500flat hatalejandro salinasabstractstereonewspaper layoutnewspaper layout design<img src="http://25.media.tumblr.com/tumblr_lv0vegPjlD1qz8adeo1_r2_500.png"/><br/><br/><p><strong>Stars Concert Poster (11x8.5)</strong></p> <p><strong>Client:</strong> Personal Project</p> <p><strong>Type:</strong> Screenprint</p> <p><strong>Description: </strong>Having just recently learned how to screen-print, I set upon creating a poster for one of my favorite bands as a first experiment. The final product is the result of two stencils (one digital, one hand-drawn) and 4 blends of color.</p> <p>I find the printing technique and process fascinating, but what strikes me most about screenprinting is the form’s appreciation for error and happenstance. No two prints are ever the same, and often an accident with registration, blends, etc., can lead to an unexpected, interesting outcome.</p> <p><strong>Role:</strong> Designer</p> <p><a href="http://dl.dropbox.com/u/32066562/stars.png" target="_blank">High Resolution Scan</a></p>http://abstractstereo.com/post/13116818755http://abstractstereo.com/post/13116818755Mon, 21 Nov 2011 13:01:00 -0500starsabstractstereoserigraphyscreenprintingscreenprintpostersalejandro salinasalejandro<img src="http://24.media.tumblr.com/tumblr_luv2vjlT2d1qz8adeo1_500.png"/><br/><br/><p><strong>DC Strokes Website</strong></p> <p><strong>Client:</strong> Personal Project</p> <p><strong>Type:</strong> Web</p> <p><strong>Description:</strong></p> <p><strong>Role:</strong> Design</p> <p><a href="http://dl.dropbox.com/u/32066562/strokes-site.png" target="_blank">High Resolution Image</a></p>http://abstractstereo.com/post/12968333817http://abstractstereo.com/post/12968333817Fri, 18 Nov 2011 09:57:00 -0500rowing,dc strokesrowing web sitessportsalejandro salinasabstractstereodcsrc<img src="http://25.media.tumblr.com/tumblr_lt279xtV0P1qz8adeo1_500.png"/><br/><br/><p><strong>YouTube Channel</strong></p> <p><strong>Client: </strong>Personal Project</p> <p><strong>Type:</strong> Web</p> <p><strong>Description: </strong>The challenge posed was to create a simple, clean look that veered away from the site’s conventional block/module template—and to do so with very limited resources (no access to CSS). The solution—a purposefully unfinished look—is intended to reference a work-in-progress canvas in Photoshop and serve as commentary on the channel’s ongoing evolution.</p> <p><strong>Role:</strong> Design</p> <p><a href="http://dl.dropbox.com/u/32066562/youtube-layout.png" target="_blank">High Resolution Image</a> </p>http://abstractstereo.com/post/11435496959http://abstractstereo.com/post/11435496959Fri, 14 Oct 2011 10:08:00 -0400youtubeyoutube channelyoutube designyoutube skinalejandro salinasabstractstereoyoutube wallpaper<img src="http://25.media.tumblr.com/tumblr_lsf7l0bxOu1qz8adeo1_r1_500.png"/><br/><br/><p><strong>TLC Network Homepage</strong></p> <p><strong>Client:</strong> Personal Project</p> <p><strong>Type:</strong> Web</p> <p><strong>Description: <em>[UPDATE 10/25/11] </em></strong><em>Recently, Discovery <a href="http://dsc.discovery.com/" target="_blank">redesigned</a> their homepage, and the final product has some similar features to those I implemented in my mockup. As an aspiring designer, it’s encouraging to have your instincts and solutions validated by professionals.</em></p> <p>Designed prior to the advent of social media as well as the property’s expansion into content verticals, the <a href="http://tlc.discovery.com/" target="_blank">TLC network homepage</a> is in need of a redesign that realigns it with the brand’s current business and editorial priorities. Among the priorities: better advertising unit visibility, social media and vertical content integration, heavier focus on video content.</p> <p>The solution arrived at tackles these priorities without radically departing from the overall structural look of the page—a decision motivated by the need to keep an overarching aesthetic across <a href="http://animal.discovery.com/" target="_blank">all</a> <a href="http://investigation.discovery.com/" target="_blank">Discovery</a> <a href="http://health.discovery.com/" target="_blank">digital</a> <a href="http://dsc.discovery.com/" target="_blank">properties</a>. Better advertising unit visibility is achieved by reducing the size of the dynamic rotating lede module and moving the 300x250 ad unit up so that it displays in the above the fold area. Also, a new advertising unit displays between the bottom of the page and the corporate footer.</p> <p>An additional benefit of shrinking the DRL module is that the extra space allows for placement of three content modules. In the mockup, the modules are used for social media, but the intent is to have them be dynamic to accomodate shifting priorities. A stronger emphasis on video content is achieved via a horizontal dynamic module that allows for a larger number of assets to be displayed. Shifting the orientation of the video module frees up space for the integration of a new multi-tab module featuring vertical content.</p> <p>As far as small changes: minor color palette tweeks to the background as well as module headlines to better align with the TLC brand. </p> <p><strong>Role: </strong>Design</p> <p><a href="http://dl.dropbox.com/u/32066562/tlc-layout.png" target="_self">High Resolution Image</a></p>http://abstractstereo.com/post/10920859998http://abstractstereo.com/post/10920859998Sun, 02 Oct 2011 00:10:00 -0400abstractstereoalejandro salinastlctlc homepagetlc redesigntlc webtlc.comtlc network site<img src="http://24.media.tumblr.com/tumblr_lijlirjFNo1qz8adeo1_r6_500.png"/><br/><br/><p><strong>Washington Post Local Homepage</strong></p> <p><strong>Client: </strong>Personal Project</p> <p><strong>Type:</strong> Web</p> <p><strong>Description:</strong> Recently, the <em>Washington Post</em> underwent a site-wide redesign. As part of the redesign, section pages like metro were rebranded and underwent a transition to <a href="http://www.washingtonpost.com/local" target="_blank">module-based templates</a>. This, to make the section page <a href="http://on.washingtonpost.com/post/3856027944/redesigning-the-washington-post-web-site" target="_blank">“more dynamic and its presentation consistent.”</a> An unintended consequence of this shift to modules, however, has been a cluttered, text-heavy page with poor-quality images and confusing information hierarchy. A frequent reader of the site, the impetus behind this exercise came from a desire to improve upon these areas.</p> <p>The solution is a grid-based layout with a defined hierarchy of information. Atop the page is a horizontal dynamic content module, which allows for top content to be displayed. Below, the page’s above-the-fold area is divided into 3 distinct fields: far left, is the top local news feed (which would operate dynamically, pulling in all latest content); center, is the section’s most salient news item, accompanied by a large image and links to related content and user comments; at the far right, below the 300x250 advertising unit, the columns and blogs are consolidated in a shared space. The overall effect is a cleaner layout with stronger visuals <em>and</em> the same amount of editorial content on display.</p> <p><strong>Role: </strong>Design</p> <p><a href="http://dl.dropbox.com/u/32066562/post-local-layout.png" target="_self">High Resolution Image</a></p>http://abstractstereo.com/post/4056655857http://abstractstereo.com/post/4056655857Wed, 23 Mar 2011 23:25:00 -0400wapowashing post redesignwashington postpost local designpost local redesignalejandro salinasabstractstereo<iframe width="400" height="242" src="http://www.youtube.com/embed/wLKL_NiixTo?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>Hidden Gems</strong></p> <p><span><strong>Client:</strong> Washingtonian.com</span></p> <p><span><strong>Description:</strong> Short video created as companion piece to Washingtonian’s Magazine’s <a href="http://www.washingtonian.com/print/articles/6/174/15246.html" target="_blank">feature article</a> on Washington’s best under-the-radar attractions.</span></p> <p><strong>Role:</strong> Directing, editing, design</p>http://abstractstereo.com/post/265311421http://abstractstereo.com/post/265311421Tue, 20 Jul 2010 16:43:00 -0400cool washington dc attractionsdc attractionshidden gemsalejandro salinasabstractstereowashington attractionscool washington attractionswashingtonian<iframe width="400" height="242" src="http://www.youtube.com/embed/9tjF2EPqADM?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>Feedback: Ted’s Bulletin </strong></p> <p><span><span><strong>Client:</strong> Washingtonian.com</span></span></p> <p><span><span><strong>Type:</strong> Digital video</span></span></p> <p><span></span><span><strong>Description: </strong>An installment of Washingtonian Magazine’s weekly digital video series in which diners are asked their dining experiences.</span></p> <p><span></span><strong>Role:</strong> Editor</p>http://abstractstereo.com/post/705551317http://abstractstereo.com/post/705551317Sat, 03 Jul 2010 18:41:00 -0400ted's bulletinwashingtonianfoodinterviews<img src="http://25.media.tumblr.com/tumblr_l15tzarhIB1qz8adeo1_500.jpg"/><br/><br/><p><span>Client: Washingtonian.com</span></p> <p><span><span> </span></span></p> <p>Function: Designer</p> <p>Description: Web-only identity for the magazine’s cover story on the rise and fall of the greater Washington area real estate.</p>http://abstractstereo.com/post/535085847http://abstractstereo.com/post/535085847Fri, 02 Jul 2010 15:19:00 -0400real estate bustreal estatehousing crisis<iframe width="400" height="242" src="http://www.youtube.com/embed/5oCW-T6g5ck?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>The Encounter</strong></p> <p><strong>Client:</strong> Personal project</p> <p><strong>Description: </strong>Short film shot using a Canon Vixia HF100 camera. Cast members are friends. Location is Logan Circle, Washington, DC.</p> <p><strong>Role:</strong> Writing, directing, editing</p>http://abstractstereo.com/post/265310568http://abstractstereo.com/post/265310568Thu, 01 Jul 2010 17:42:00 -0400the encountercute gay storiesgaysgay love storiesgay video shorts<img src="http://25.media.tumblr.com/tumblr_l44i9wI4e11qz8adeo1_500.jpg"/><br/><br/><p><strong><em>Top Chef DC</em> Guide</strong></p> <p><span><strong>Client:</strong> Washingtonian.com</span></p> <p><span> </span></p> <p><strong>Type:</strong> Graphic</p> <p><strong>Description:</strong> Homepage carousel image created for the web site’s complete coverage of the DC edition of <em>Top Chef</em>.</p> <p><strong>Role:</strong> Designer</p> <p><strong>Photographs:</strong> Bravo</p>http://abstractstereo.com/post/705441542http://abstractstereo.com/post/705441542Thu, 01 Jul 2010 16:01:00 -0400top cheftop chef dcbravowashingtonian<iframe width="400" height="242" src="http://www.youtube.com/embed/OmFfzjdi-KE?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>Feedback: 8407 Kitchen Bar </strong></p> <p><strong>Client:</strong> Washingtonian.com</p> <p><strong>Type:</strong> Digital video</p> <p><strong>Description: </strong>An installment of Washingtonian Magazine’s weekly digital video series in which diners are asked their dining experiences.</p> <p><strong>Role:</strong> Editor</p>http://abstractstereo.com/post/758068878http://abstractstereo.com/post/758068878Thu, 01 Jul 2010 12:21:00 -0400feedbackwashingtonian8407 kitchen bar<img src="http://24.media.tumblr.com/tumblr_l3r202vKpT1qz8adeo1_500.jpg"/><br/><br/><p><strong>WikiLeaks Publishing Scandal</strong></p> <p><span><strong>Client:</strong> Washingtonian.com</span></p> <p><span><strong>Type:</strong> Graphic</span></p> <p><span><strong>Description:</strong> Homepage carousel image created for a piece on the WikiLeaks cable publishing scandal.</span></p> <p><strong>Function:</strong> Designer</p>http://abstractstereo.com/post/680163875http://abstractstereo.com/post/680163875Wed, 30 Jun 2010 09:40:00 -0400wikileakswikileaks video probe<img src="http://25.media.tumblr.com/tumblr_l0xrfjML8o1qz8adeo1_500.jpg"/><br/><br/><p>Client: Washingtonian.com</p> <p>Function: Designer</p> <p>Description: Web-only identity for magazine’s monthly neighborhood package. The designed homepage carousel image is a reference to U Street’s most notable signifier, Ben’s Chili Bowl.</p> <p>.</p>http://abstractstereo.com/post/524040602http://abstractstereo.com/post/524040602Tue, 29 Jun 2010 14:00:00 -0400be's chili bowlwashington DCu streetlogan circle<iframe width="400" height="242" src="http://www.youtube.com/embed/UBhgFg637yc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>Top Chefs, Top Drinks</strong></p> <p><span><strong>Client:</strong> Washingtonian.com</span></p> <p><span><strong>Type:</strong> Digital video</span></p> <p><span><strong>Description</strong>: Weekly web discussion series for Washingtonian Magazine’s food blog, Best Bites. The series is hosted by Alyssa Rosenberg and Derek Brown. </span></p> <p><strong>Role</strong>: Directing, editing</p>http://abstractstereo.com/post/749900712http://abstractstereo.com/post/749900712Tue, 29 Jun 2010 11:09:00 -0400top chef,abstractstereo,top chef dcwashingtonianbest bitesalejandro salinasalyssa rosenberg<img src="http://25.media.tumblr.com/tumblr_l0xqgfX3pC1qz8adeo1_500.jpg"/><br/><br/><p>Client: Washingtonian.com</p> <p>Function: Designer</p> <p>Description: Homepage carousel image (and <a target="_blank" href="http://www.washingtonian.com/articles/shopping/15306.html">accompanying layouts</a>) created for magazine’s style feature on men’s suits. Photograph by Chris Leaman.</p>http://abstractstereo.com/post/524002225http://abstractstereo.com/post/524002225Sun, 20 Jun 2010 09:00:00 -0400stylefashionmen's fashiondappermen's style<img src="http://25.media.tumblr.com/tumblr_l0xq77zTXJ1qz8adeo1_500.jpg"/><br/><br/><p>Client: Washingtonian.com</p> <p><span>Function: Designer</span></p> <p><span> <p>Description: Homepage carousel image created for magazine’s political profile on Michael Steele. Photographs by Vincent Ricardel.</p> </span></p>http://abstractstereo.com/post/523991864http://abstractstereo.com/post/523991864Sat, 19 Jun 2010 13:00:00 -0400michael steelerepublican party leader